Hi! I’m Kathy Waring.
Leader of web marketing strategy. Creator of engaging, optimized digital experiences. Driver of impactful results.
A little about me
I didn't know it then but looking back, I realize that I learned a lot working at my dad's pharmacy when I was growing up. And as a senior web marketing and strategy lead with 10+ years working in the B2B SaaS technology industry, I use what I learned every day.
How does working in a pharmacy have anything to do with web strategy, you ask? It's about helping the customer find what they need right when they need it. It's about being trustworthy and building collaborative relationships.
I leverage those learnings to develop data-driven website strategies and engaging customer experiences to optimize the full digital journey. To be an inspiring, charismatic leader with a knack for building relationships, driving vision and growth, and managing cross-functional digital projects that deliver stand-out results in acquisition, conversion, and retention.
Thanks, Dad, not just for the discount on Reese's Cups, but for teaching me a strong work ethic and lifelong lessons that I can take with me wherever I go.
Results to prove it
+150%
Organic search visits
+50%
Conversion rate
+130%
Pipeline
+25%
Engagement
What others have to say
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"Kathy inspires me and everyone she works with daily with her unique ability to listen deeply and then connect both customer and business needs to develop a strategic vision, translate that into a digital strategy that creates results, align teams around the strategy, and deliver the most complex projects with both urgency and delivery excellence.
Danielle Ross, VP, Digital Marketing, Vectra AI
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"Kathy was instrumental in delivering a customer journey which was bigger than the sum of its parts, with ties across verticals, content types, and marketing campaigns, with dozens of stakeholders and an always growing list of asks."
Adam Lotz, Director of Product Marketing, Citrix
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"Kathy leads multiple cross-functional teams with ease and she delivers incredible results with every project she touches. She is passionate about the customer experience and is always advocating for what is right for the customer."
Cori Bey, Web Marketing Director, Microsoft
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"What makes Kathy truly unique is her ability to lead. To inspire. To support. To communicate. To unite multiple key players around an idea and turn it into a full-blown web experience that drives measurable results."
Heather Mueller, Website Copywriter, Mueller Writing
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"Kathy was one of my mentors while onboarding at Citrix Systems and I can honestly say that her guidance and leadership made a healthy and stable workplace."
Caleb Brown, UI/UX Designer, Citrix
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"She takes the time to get to know her direct reports and invests in their personal and professional development. Her mindfulness of my goals and dedication as a manager is second to none. Kathy is also one of the kindest humans you will ever have the privilege of working with."
Abbi Perry, Web Strategist, Citrix
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"Kathy is a strong collaborator, always taking the time to listen to her team, as well as the dozens of cross-functional stakeholders she works with on a daily basis. She is open to new perspectives, has a testing mindset, and is always looking for ways to optimize conversion rate and user experience."
Shelly Stromoski, Director of Web Marketing, OneTrust
