Rebranding
THE OPPORTUNITY
The company brand was getting a major overhaul. And the web team was tasked with bringing the new brand to life in a fresh, innovative way.
THE STRATEGY
As Senior Digital Project Manager, I guided a large cross-functional team as we translated the new brand identity across digital and website experiences with:
New colors, fonts, and graphics on 37K+ pages across 27 sites
160 dev updates such as animation, interactivity, and parallax
New UX and brand guidelines and libraries
Results to prove it
+10%
Organic sessions
+16%
Conversions
+29%
Pipeline