Digital Repositioning
THE OPPORTUNITY
The company was known for remote access yet the market category growing exponentially was desktop as a service (DaaS). It was up to my team to help change the narrative—and customer perceptions.
THE STRATEGY
As Senior Manager of Web Strategy, I guided a team of product marketers, designers, storytellers, and search experts as we aligned our offerings and content to distinct customer needs with:
Updates to the navigation, content, interactive calculators, forms, personalization, chat, and more
Expanded and evolved keyword set
700+ new and updated pages aligned with new messaging and branding
1300+ translated pages across 13 global sites
130+ updated emails
Results to prove it
+97%
Sessions
+152%
Organic search traffic
+31%
Conversions
+19%
Marketing Qualified Leads (MQLs)