Buyer Journey Acceleration
THE OPPORTUNITY
The company’s vision was to move customers to the cloud. To make it easier for customers to transact online, my team needed to remove friction in the full buyer journey—from awareness to retention.
THE STRATEGY
In a short eight weeks, as Senior Manager of Web Strategy I led the cross-functional initiative to reimagine, rewrite, and redesign across key conversion points with:
Mobile-first, modern, engaging web designs built for performance
Self-guided, helpful, optimized content strategy for the target persona
Conversion-focused experiences throughout the buyer journey
Simplified try/buy experience with trials, pricing, and clear ways to purchase
Projected results
+10%
Conversion Rate
+14%
Lead Generation
2X
Engagement
+5%
SaaS Renewals