Let my experience deliver your results
Deltek
Director, Website Strategy & Execution
Citrix Systems, Inc.
Senior Manager, Web Strategy
Senior Web Strategist
Web Strategist
Senior Digital Project Manager
Web Project Manager
MANAGEMENT
Build trusting relationships with teams and stakeholders through open and collaborative communication
Outline strategic goals, provide vision and prioritization, and eliminate obstacles to maximize performance and development of the team
Lead high-impact digital initiatives, drive alignment, and contribute to website roadmap in support of business objectives
Establish and communicate web processes, governance, and best practices
Serve as web strategy liaison to internal stakeholders, teams, executives, and agencies
WEB STRATEGY
Manage execution of cross-functional web projects to create engaging digital experiences that minimize friction and accelerate growth
Drive journey and persona research, benchmarking, and metrics analysis to define and continually optimize web strategy and roadmap
Define and monitor KPIs and present insights on traffic, engagement, conversion, and pipeline
Plan and execute CRO tactics such as A/B and multivariate testing, personalization, storytelling, search optimization, interactive content, and chat
Collaborate on integrated, omni-channel digital campaigns and nurtures
Results to prove it
Increased sessions 97% and conversion rate 31% by directing strategy and execution for global digital repositioning
Grew organic search visits 152% by co-developing content strategy
Increased pipeline 130% by developing targeted personalization strategy
Grew conversion rate 53% by leading web strategy on digital campaign and nurture
Drove 27% session increase and 53% conversion increase by launching new homepage strategy
Contributed to increasing organic session 230%, MQLs 50%, and engagement 26% by implementing new web strategy
Increased organic traffic 10%, conversion rate 16%, and pipeline contribution 29% by leading web redesign project
My latest work experience
Expertise
LEADERSHIP
Team mentoring & management
Talent development
Presentation/executive communication
Project management & prioritization
Goals, roadmap, & processes
Stakeholder management
Data analysis & reporting
Budget management
Collaboration
WEB STRATEGY
Web content strategy & analytics
User experience
Storytelling & information architecture
Conversion rate optimization (CRO)
Personalization
A/B & multivariate testing
Search engine optimization (SEO)
Conversational marketing (chat)
Digital marketing
TECHNICAL SKILLS
Google Analytics & Data Studio
Google Search Console
Crazy Egg
Tableau
Jira & Confluence
Smartsheet
Wrike
Salesforce
Adobe Experience Manager (AEM)