New Web Strategy
THE OPPORTUNITY
The company had a bold goal to be the preferred way to work for 1B users globally. Our team helped pave the way with the website and digital marketing—on a tight budget.
THE STRATEGY
As Senior Web Strategist, I helped “SaaSify” the website by making it about the customer as we:
Built out new customer journeys
Personalized the experience with dynamic content
Accelerated the conversion path with interactive calculators and product tours
Lowered the readability score from grade 13 to 9 with a more conversational tone
Set up instant sales alerts for hand raising forms from the top account list
Results to prove it
+230%
Organic sessions
+26%
Engagement & conversion rate
+20%
Pipeline
+50%
Marketing Qualified Leads (MQLs)