Marketplace Journey Optimization
THE OPPORTUNITY
More and more customers are buying cloud services through their cloud providers, but the process is clunky. Our mission was to scale demand and streamline the buyer journey to and through the cloud marketplaces.
THE STRATEGY
As the web strategy lead of a marketplace task force, we conducted a deep-dive analysis to identify gaps and reimagine the future state buyer journey with:
Engagement, positioning, and editorial quality benchmarks
Quick and easy access to purchasing options
Marketplace listing refreshes and landing pages
Demand strategy and easy consumption of try/buy flows and private/public offers
Projected results
+25%
Engagement
+25%
Form fills
+30%
Pipeline
+20%
Marketing Qualified Leads (MQLs)